The client reached us with the request to develop a web application that can serve as a product portfolio, connect marketing teams with sales field managers to equip the latest with recent product statuses and information, and generate descriptions of samples that can be sent to production and are needed for presale activities.
Our client is a German multinational company that has five chemical production plants in Western Europe, Asia, and Americas. Their field sales managers experienced hard times selling with a 100-page non-digital product portfolio which by the time of their demos might have had some outdated marketing information. What’s more, the processes needed automation of sending requests from the presale team to production.
The product discovery phase unveiled the following technical requirements. The product portfolio aims at helping decision-makers on the client side better select products based on their key criteria. From the development perspective, this meant the need to have different characteristics and filters, data representation views that allow classification, comparison, evaluation and, consequently, selection of the right product(s) and their amounts.
The development scope of the web application included both the “server-side” and the “client-side” chunks of work. The client-side design equipped client success teams with an easy-to-navigate process of organising and demoing a large volume of products data. Our BAs suggested grouping each portfolio item into categories that in turn enable smart filters based on product overview, product functionality, and regulatory aspects. Functionality and regulatory product tags help the company’s pharmaceutical clients to make the right choices instantaneously.
To increase the efficiency of the client processes, the following approaches were implemented within the solution:
Infinity Technologies developed a B2B solution for a chemical production corporation. Our team designed and developed an adaptive cross-platform interface for desktop, tablet and mobile devices that serve as a digital product portfolio. The product portfolio that we implemented aims at growing our client’s prospects for their targeted markets.
In general, the product portfolio solution can be used for varied industries, equipping companies with the tool for on-the-go and cross-team communication, efficient demos, and other cross-continental presale activities. From the business perspective, the solution also eases the onboarding of new corporate sales managers, allows to win more clients by being quicker to react to product sample requests, and saves presale budgets.
More than 110,000 employees of our client create chemistry for a sustainable future. Their portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. The chemical production corporation generated sales of €59 billion in 2020.
9 months for the MVP
